Young Leaders Program

TAFU Genesis

Where the New World Begins

---

Vision

Genesis is a youth-led, ethically driven entrepreneurship and charity development programme designed to help young people build impactful charities or sustainable start-ups from the ground up.

Backed by TAFU and proudly sponsored by the Business School in Basel, Genesis empowers young visionaries aged 15 to 25 with the tools, mindset, and personalised mentorship needed to turn ideas into ethical action.

---

Purpose

To create a new generation of conscious leaders by:

• Equipping young people with skills to launch a charity or ethical business
• Embedding ethical thinking, sustainability, and digital innovation at the core of entrepreneurship
• Building a global network of young founders, supported by experts, educators, and peers

---

Programme Leadership Team

---

Programme Format

Stage 1: Global Call for Ideas

• Applicants submit a concept for a charity or ethical business.
• Selection is based on potential impact, originality, and clarity of purpose.

---

Stage 2: Genesis Academy (6 Weeks Online)

Modules include:

1. Purpose and Values First: Why You Want to Build

2. Legal Basics: Registering a Charity or Start-Up

3. Funding Your Mission: Grants, Donors, and Crowdfunding

4. Branding and Messaging

5. Tools of the Trade: Using AI, Socials, and Digital Workflows

6. Making it Last: Governance, Accountability, and Growth

---

Stage 3: Founders’ Week (In-Person)

Hosted by the Business School in Basel

Features:

• Masterclasses from ethical entrepreneurs
• Networking with Swiss professionals
• Final Genesis Pitch Showcase
• Certificate Ceremony

---

Stage 4: Genesis LaunchPad & Alumni Network

• Seed funding (if sponsored) and long-term mentoring for top projects
• Ongoing access to peer and mentor community
• Public exhibition and media feature of successful initiatives

---

Sponsor Partnership: Business School in Basel

Business School in Basel will:

• Provide venue for the in-person Founders’ Week
• Offer mentorship, expert lectures, and academic backing
• Share joint branding on certificates, materials, and publications
• Collaborate on post-programme research showcasing impact

---

Expected Outcomes

1. Empowered Youth Leadership

• Over 100 young individuals having developed the confidence, ethical mindset, and leadership skills to launch impactful ventures.
• Participants reporting increased public speaking ability, strategic thinking, and confidence in navigating real-world challenges.
• Alumni having been accepted into prestigious programmes and universities worldwide, including Cambridge, UCLA, and UPenn.

2. Youth-Led Charities and Ethical Start-ups

• Dozens of new projects initiated by Genesis participants, including:
  • Climate advocacy platforms
  • Community clean-up networks
  • AI for nature education tools
  • Mental health and social justice initiatives
  • Several ventures having registered as official youth-led charities

3. Real-World Impact Through Innovation

• Projects have:
  • Delivered clean-up campaigns in urban and coastal areas.
  • Engaged thousands through awareness campaigns on sustainability, AI ethics, and biodiversity.
  • Published youth-led research and digital magazines promoting innovation and responsible entrepreneurship.

4. Ethical and Digital Literacy Skills

• Participants completed intensive modules on:
  • Purpose-led business planning
  • Governance and legal foundations
  • Crowdfunding, donor relations, and financial sustainability
  • AI for good, social media strategy, and branding
  • 100% of Genesis students demonstrating measurable improvement in their understanding of:
  • Responsible technology
  • Ethical decision-making
  • Sustainable business models

5. Inclusive Global Network

• Genesis alumni and TAFU volunteers having built cross-continental collaborations.
• Peer-to-peer mentorship flourishes through the Genesis LaunchPad, creating a continuous support system for young founders worldwide.
• Participants from around the world.

6. Inspirational Public Platforms

• Successful ventures and participants are featured in:
  • The Genesis Journal
  • The Voice of Impact interview series
  • Public exhibitions and global online campaigns
  • TAFU’s media platforms that have collectively reached over 50,000 views across educational concerts, interviews, and environmental campaigns.

7. Youth Mentorship and Responsibility

• Through mentoring, participants have:
  • Created sustainable roadmaps for their missions
  • Developed storytelling and media fluency
  • Embraced personal responsibility as a driving value in leadership and innovation